
Apple released its Q2 FY2026 financial results with total revenue of $111.2 billion, up 17 percent year over year. As usual, the iPhone is the star of the show, generating over half of the company’s revenue. However, every major reporting segment saw revenue growth this quarter, including the iPad.
iPad: 8% Revenue Growth
iPad brought in $6.914 billion for the quarter, up from $6.402 billion in the same quarter last year. That amounts to 8% year-over-year growth. The big items of note for the iPad in this quarter were the release of the M4 iPad Air, as well as the release of the MacBook Neo, which, according to the internet, is going to “kill the iPad”. No luck this quarter, guys.
There were two interesting notes I pulled out from the MacRumors transcript of the earnings call:
- Emerging markets iPad revenue (India, Mexico, Thailand) grew by double digits
- MacRumors reports CFO Kevan Parekh called out that iPad revenue will have a “tough compare” next quarter, due to the release of the A16 iPad in the year ago quarter. I guess that makes it unlikely we’re going to see the base iPad get updated before the fall, which is kind of strange. I’m sure the people posting articles about the iPad being dying this year will conveniently forget this callout next quarter.
Wearables, Home & Accessories: 5% Revenue Growth
The catch-all Wearables, Home and Accessories category, which includes Apple Watch and Apple Vision Pro, came in at $7.901 billion, up from $7.522 billion a year ago. That’s only about 5% growth, the softest of any hardware category this quarter. For a year without any real exciting Apple Watch releases, this is actually kind of impressive.
iPhone: All The Growth
iPhone revenue was $56.994 billion, up significantly from $46.841 billion a year ago. That’s a massive 22% jump which is impressive for the after-holidays quarter. Clearly the iPhone 17 lineup continues to sell like crazy. I’m still not sure why these phones are much more popular than the 16 and 15, but its all good news for Apple.
The Bigger Picture
From an iPad perspective, there’s nothing too exciting here, and I’d argue that’s actually pretty good. The iPad could have been heavily impacted by the MacBook Neo, but sales appear to have held steady. This kind of consistency continues to show that the iPad category has settled into a consistent groove and is no longer in consistent decline, like it had been for years before.

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